Customer Relationship Management


The FastReply suite has been enrichened with a new and important tool for your hotel, residence or Bed & Breakfast, and it has multiple new functions.
FastReplyCRM® allows you to manage the relationship you have with your guests, and you can track the entire experience on and off line both with the guests in your type of holiday accommodation as with those you may have in the future.


  • Efficient guest management in your hotel. Every customer card provides information concerning offers sent, bookings, channels, types and prices of rooms. Over time you can check what a single client has paid.
  • Marketing activity. FastReplyCRM® enables you to carry out a filtered selection of your clients and create distribution lists.
  • Personalized. With FastReplyCRM® you can check your clients’ preferences as regards type or cost of room so as to be able to create personalized offers depending on their needs or preferences.
  • Newsletter. FastReplyCRM® enables you to send the clients in your hotel promotion emails based on their profile and the results obtained from them.
  • Statistics and performance. With FastReplyCRM® you can check the state of all the emails you have sent and above all the bookings received, including those made on OTA (booking.com, expedia etc.) and then analyze the results.

Other characteristics and functions

  • Perfectly integrated with all the FastReply® products.

Conditions and services included

  • Contract of yearly service.
  • Initial training on how to use the system.
  • Technical assistance for the entire period of service.

Request a free trial

Do you want to manage the hotel requests in a simple, fast and functional way?